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#BerlinDiaries / a personal journey through the new
nervous centre of Europe
v2.0 / ISBN:9781481854252 / Published 2012-12-13 on Amazon
6. SERENDIPITOUS WALKING __ Museums, games, parks, and... bicycles in Berlin
BFM2013 / Knowledge-based organizational change / ISBN:9781493581078 / Published 2013-10-26 on Amazon
1. INTRODUCTION __ Reaching the audience 2. IMPROVING THE USE AND CONTROL __ Knowledge Configuration Management & Knowledge Costing 4. BUSINESS CONTINUITY GOVERNANCE __ Business Continuity as a project 5. BUSINESS PERSPECTIVE ON
E-GOVERNMENT __ Introduction __ E-government in perspective
__ PROLOGUE __ CONTENTS 1. INTRODUCTION __ 1.2. Examples of marketing uses of previous social networks __ 1.3. Why online social networks are different __ 1.3.2. Intensive users __ 1.3.3. Occasional users __ 1.3.4. The new entertainment mix __ 1.4. Of (online) ways and means __ 1.5. Willing or not, your business will be online 2. THE BUSINESS OF SOCIAL NETWORKING __ 2.2. Securing a technology __ 2.3. A new framework __ 2.4. A practical approach 3. SOCIAL MARKETPLACE __ 3.1. Reaching the audience __ 3.1.1. Growth and retention rate __ 3.1.2. Advertisement __ 3.1.3. Targeting social networkers __ 3.2. What are social network services for? __ 3.3. What's the audience of a social network? __ 3.3.1. Measures suggested by the major social networks __ 3.4. Early and recent business users 4. WHY AND HOW - SIGNPOSTS __ 4.2. Integration within your marketing strategies __ 4.2.1. Positioning your brand via sponsoring of worthy causes __ 4.2.2. Crowdsourcing your R&D or advertisement __ 4.2.3. Generate revenue and long-term brand-loyalty __ 4.3.2. Occasional users __ 4.4. Getting on board: a checklist __ 4.5.2. Brands needed __ 4.5.3. Managing social networking activities 5. HISTORY AND FUTURE __ 5.2. Coming soon A. SUGGESTED READINGS
1 TODAY __ 1.1. Why BYOD is relevant __ 1.3. Ownership and control of devices __ 1.4. A systemic perspective __ 1.5. Managing (i.e. “governance” of) the BYOD risk 2 TOMORROW __ 2.2 Impacts on the delivery of ICT services __ 2.3 Business architecture and “virtual” ICT systems
1 YESTERDAY AND TODAY __ 1.1. Business intelligence and the real world __ 1.2. Ends and means __ 1.3. “Data vs. knowledge” ownership __ 1.4. A systemic perspective __ 1.5. Managing (i.e. “governance” of) Business Intelligence needs 2 TOMORROW __ 2.1 Coping with the future __ 2.2 Externalization and its side-effects __ 2.3 Business intelligence “on demand” __ 2.4 Why the “Internet of Things” approach is relevant __ 2.5 Evolving your business intelligence infrastructure
1 TODAY __ 1.1. I I ntroductio __ 1.2.3. Design __ 1.3.2. Level 1 Segregation of Duties __ 1.3.4. Level 3 Data mining and exploration n __ 1.5. Your infrastructure is talking 2 TOMORROW __ 2.1. Coping with the future
1 WHY #CONSENTDATA __ Introduction __ Of trends and facts __ Components and their stakeholders 2 YOUR VILLAGE IS A WORMHOLE __ From 1920s “propaganda” to mass-manipulation 3 MOVING INTO A GDPR ERA __ A Far West in the cloud: where is what?