References

Margelli, Ezio Etico-munico. Etica e marketing nella comunicazione delle ONG italiane BookID 108617367 ISBN 8805070580 (see LibraryThing.com card)

Description (from Amazon)

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My review: 3.5/5

A number-crunching study on NGO marketing, communication, fund-raising, campaigning and... ethics

Worth reading also elsewhere- and I can subscribe through experience to most of the suggested best practices and pitfalls to avoid

Outline material: No outline material yet shared