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#BerlinDiaries / a personal journey through the new
nervous centre of Europe
v2.0 / ISBN:9781481854252 / Published 2012-12-13 on Amazon
__ PROLOGUE TO V2.0 1. INTRODUCTION __ La memoria di un criceto 2. GETTING AROUND BERLIN __ Berlin Infopack __ Walk the talk (and few thousands steps more) 3. A DAY IN TOWN __ Testing and common wisdom 4. PAST AND FUTURE WARS __ Turkey and NATO, or: pre-empting a proxy war 5. GAMES & THOUGHTS __ Games and gaming 6. SERENDIPITOUS WALKING __ A walk in town __ Museums, games, parks, and... bicycles in Berlin 7. A CHANGING TOWN __ Annexed townships and museums surprises 8. CLOSING DOWN __ Three monkeys and a drawing boss #Berlin 9. THE AFTERMATH __ Meanwhile... A. META-APPENDIXES 2.0 __ Creating an online and offline posting format __ Evolving your content for your audience __ Keeping it alive
BFM2013 / Knowledge-based organizational change / ISBN:9781493581078 / Published 2013-10-26 on Amazon
__ PROLOGUE __ ACKNOWLEDGEMENTS & RATIONALE __ CONTENTS 1. INTRODUCTION __ Positioning and defining the “format” __ E-marketing on a shoestring before Facebook 3. STRATEGIC OUTSOURCING __ Outsourcing as a magic wand __ What is outsourcing __ Controlling the process __ Framing vs. “frameworking” __ Consequences of outsourcing __ Strategy and outsourcing __ Outsourcing contracts 4. BUSINESS CONTINUITY GOVERNANCE __ Perception and reality __ Cultural approach to Business Continuity __ Dynamic Corporate Governance 5. BUSINESS PERSPECTIVE ON
E-GOVERNMENT __ E-government in perspective __ Defining e-government __ The hidden costs of e-government __ Converging transparency initiatives __ Business side-effects __ Costing e-government __ Conclusions
__ PROLOGUE __ ACKNOWLEDGEMENTS & RATIONALE __ CONTENTS 1. INTRODUCTION __ 1.2. Examples of marketing uses of previous social networks __ 1.3. Why online social networks are different __ 1.3.4. The new entertainment mix __ 1.4. Of (online) ways and means __ 1.5. Willing or not, your business will be online 2. THE BUSINESS OF SOCIAL NETWORKING __ 2.1. Communication channels __ 2.2. Securing a technology 3. SOCIAL MARKETPLACE __ 3.1. Reaching the audience __ 3.1.2. Advertisement __ 3.1.3. Targeting social networkers __ 3.2. What are social network services for? __ 3.3.1. Measures suggested by the major social networks __ 3.4. Early and recent business users 4. WHY AND HOW - SIGNPOSTS __ 4.1. Bottom-line reasons __ 4.2.2. Crowdsourcing your R&D or advertisement __ 4.2.3. Generate revenue and long-term brand-loyalty __ 4.3.2. Occasional users __ 4.4. Getting on board: a checklist __ 4.5.1. A 1bln USD click __ 4.5.2. Brands needed 5. HISTORY AND FUTURE __ 5.1. Yesterday (in 2008) __ 5.2. Coming soon A. SUGGESTED READINGS
1 TODAY __ 1.1. Why BYOD is relevant __ 1.2. Pervasive computing __ 1.4. A systemic perspective 2 TOMORROW __ 2.1 Coping with the future __ 2.2 Impacts on the delivery of ICT services __ 2.3 Business architecture and “virtual” ICT systems __ 2.4 Internet of Things: a “blue sky” perspective
__ “CONNECTING THE DOTS” SERIES 1 WHY #SYNSPEC 2 THINK BEFORE YOU DO __ Resistance (to Change) is Futile 3 AN ACTION PLAN __ Get Used to a Free Knowledge Economy __ Intellectual Property and Knowledge Seeding
__ RE-USE IT! 2. TOMORROW __ 2.3 A XXI century definition for “project” __ 2.4. Projectify your organization- the app paradigm __ 2.5. Corporate planning and swarming
__ A CAVEAT 1 YESTERDAY AND TODAY __ 1.1. Business intelligence and the real world __ 1.2. Ends and means __ 1.3. “Data vs. knowledge” ownership __ 1.5. Managing (i.e. “governance” of) Business Intelligence needs 2 TOMORROW __ 2.2 Externalization and its side-effects __ 2.3 Business intelligence “on demand” __ 2.5 Evolving your business intelligence infrastructure
__ CAVEAT 1 TODAY __ 1.2.2. Consent __ 1.2.3. Design __ 1.3.4. Level 3 Data mining and exploration n __ 1.5. Your infrastructure is talking 2 TOMORROW __ 2.1. Coping with the future __ 2.2. Governance of your knowledge supply chain __ 2.3. Internet of things: some privacy clouds __ 2.4. A bag of (cultural, organizational, technological) tricks __ 2.4.4. Joint data product delivery
__ CONTENTS __ “CONNECTING THE DOTS” SERIES 1 WHY #CONSENTDATA __ Introduction __ Components and their stakeholders 2 YOUR VILLAGE IS A WORMHOLE __ From 1920s “propaganda” to mass-manipulation __ Data exchanges in a wormhole society 3 MOVING INTO A GDPR ERA __ A different concept of market