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#BerlinDiaries / a personal journey through the new
nervous centre of Europe
v2.0 / ISBN:9781481854252 / Published 2012-12-13 on Amazon
1. INTRODUCTION __ La memoria di un criceto 3. A DAY IN TOWN __ Testing and common wisdom 8. CLOSING DOWN __ Memory, language and... apologies in Berlin
BFM2013 / Knowledge-based organizational change / ISBN:9781493581078 / Published 2013-10-26 on Amazon
5. BUSINESS PERSPECTIVE ON
E-GOVERNMENT __ Introduction __ Business side-effects
__ PROLOGUE 1. INTRODUCTION __ 1.1. Social network basics (not just online!) __ 1.2. Examples of marketing uses of previous social networks __ 1.3. Why online social networks are different 2. THE BUSINESS OF SOCIAL NETWORKING __ 2.2. Securing a technology 3. SOCIAL MARKETPLACE __ 3.1. Reaching the audience __ 3.1.3. Targeting social networkers __ 3.2. What are social network services for? 4. WHY AND HOW - SIGNPOSTS __ 4.2.1. Positioning your brand via sponsoring of worthy causes __ 4.4. Getting on board: a checklist 5. HISTORY AND FUTURE __ 5.1. Yesterday (in 2008) A. SUGGESTED READINGS
1 TODAY __ 1.1. I I ntroductio __ 1.3. Five examples __ 1.3.6. Level 5 Privacy by design and by default 2 TOMORROW __ 2.1. Coping with the future __ 2.2. Governance of your knowledge supply chain B REFERENCES AND SUGGESTED READINGS
1 WHY #CONSENTDATA 3 MOVING INTO A GDPR ERA __ Need for a new trust infrastructure 4 CONNECTING THE DOTS __ The changing concept of infrastructure __ Toward social governance