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#BerlinDiaries / a personal journey through the new
nervous centre of Europe
v2.0 / ISBN:9781481854252 / Published 2012-12-13 on Amazon
__ ACKNOWLEDGMENTS & RATIONALE __ CONTENTS 1. INTRODUCTION __ La memoria di un criceto 2. GETTING AROUND BERLIN __ Walk the talk (and few thousands steps more) 5. GAMES & THOUGHTS __ Games and gaming A. META-APPENDIXES 2.0 __ Creating an online and offline posting format __ Evolving your content for your audience __ Keeping it alive
BFM2013 / Knowledge-based organizational change / ISBN:9781493581078 / Published 2013-10-26 on Amazon
__ CONTENTS 1. INTRODUCTION __ Genesis of an e-zine __ Positioning and defining the “format” __ E-marketing on a shoestring before Facebook __ Reaching the audience 2. IMPROVING THE USE AND CONTROL __ ISO9000 and knowledge management __ Public and knowledge production
__ CONTENTS 1. INTRODUCTION __ 1.3. Why online social networks are different __ 1.4. Of (online) ways and means __ 1.5. Willing or not, your business will be online 2. THE BUSINESS OF SOCIAL NETWORKING __ 2.1. Communication channels __ 2.2. Securing a technology __ 2.4. A practical approach 3. SOCIAL MARKETPLACE __ 3.1. Reaching the audience __ 3.1.1. Growth and retention rate __ 3.1.3. Targeting social networkers __ 3.2. What are social network services for? 4. WHY AND HOW - SIGNPOSTS __ 4.1. Bottom-line reasons __ 4.2. Integration within your marketing strategies __ 4.4. Getting on board: a checklist __ 4.5. Joining them or… joining them? __ 4.5.3. Managing social networking activities 5. HISTORY AND FUTURE A. SUGGESTED READINGS
__ “CONNECTING THE DOTS” SERIES 1 WHY #SYNSPEC 2 THINK BEFORE YOU DO __ Communication Planning 3 AN ACTION PLAN __ Get Used to a Free Knowledge Economy __ Stirred, not Shaken: Distributing Specialization(s)
1 YESTERDAY AND TODAY __ 1.1. Business intelligence and the real world __ 1.5. Managing (i.e. “governance” of) Business Intelligence needs 2 TOMORROW __ 2.2 Externalization and its side-effects
Change / Aphorisms from the Mighty Hamster / ISBN:9781541066069 / Published 2016-12-20 on Amazon