There are countless ways to structure data- it isn't just a matter of efficiency, choosing the right one depends on your purpose. This infographic contains a summary of the key motivations and potential uses of a concept that I started using online since the 1990s to support my activities in cultural/organizational change and the use of computers to support decision making. If interested, a textual description (and a SQLite3 database definition along with associated DDL) are available on https://robertolofaro.com/BookSite. Three key benefits (and many additional more): 1. ability to deliver turn-key consulting activities built around structured assessment and brainstorming phases 2. ability to continuously transparently refine models and data collections, instead requiring data migration projects 3. the datamodel and taxonomy plus associated processes, representing the investment in IPR, weren’t disclosed Yes, Agile, SCRUM, and DevOps today might be more formal, but conceptually in some domains "waterfall" never was the best option, as it was the use of the results of a first round of digitalization of processes. Along with this infographic, more details are available within a YouTube video with the same title (link: https://youtu.be/Sr92v-9xoEM) that you can watch on https://robertolofaro.com/ctr-channel. In July 2019 a new volume of the ConnectingTheDots series. You can find more videos on https://robertolofaro.com/ctr-channel, while the books are presented on http://robertolofaro.com/books/business-books Purpose of this series? Our society and technology are removing barriers Physical barriers, thanks to the Internet… …but also conceptual barriers Contact on: Instagram: https://instagram.com/robertolofaro Linkedin: https://linkedin.com/in/robertolofaro