Why Theatralis.net?

As a side-effect of my first (late 1990s) support to an online start-up merging arts and new media.

The Theatralis.net list of agents has been updated on 2018-05-23, previously existing information that has not been confirmed by then has been removed.

From 2018-12-29, the list (and theatralis.net domain) will be offline, but the link for those agencies that had updated by 2018-05-23 will still be active.

What is the concept behind Theatralis.net?

My idea in creating this list was simple: create a community for Italian performing artists and assorted creatives, and I met on my road a couple of contacts in Turin who, coming from the PR part of an exhibition entity, wanted to set up a website with a slightly different target: art galleries.

To make a long story short: I did business and marketing plan, coaching on marketing and technology, plenty of other "backstage communication and marketing" work... but never saw a penny (or a share), so parted company from them (anyway, the website is there and alive and kicking also if under a new ownership, worth visiting for your contemporary art events).

With Theatralis.net in the early 2000s I returned to my original idea: an information website for those working in performing arts (in my view, including also actors and scriptwriters or directors)- not a business, just for fun (my business is something else).

When, few years later, an actor from abroad asked for names of artist agencies in Italy, I researched libraries, bookstores, etc... and was surprised by the lack of a coherent yet simple and straightforward list that contained just what asked, instead of trying to be everything to everybody.

From 2019, Theatralis will be a section of my personal website, robertolofaro.com, and focused on content.