__ PROLOGUE 1. INTRODUCTION __ 1.1. Social network basics (not just online!) __ 1.3.4. The new entertainment mix __ 1.4. Of (online) ways and means 2. THE BUSINESS OF SOCIAL NETWORKING __ 2.2. Securing a technology 3. SOCIAL MARKETPLACE __ 3.1. Reaching the audience __ 3.1.3. Targeting social networkers __ 3.4. Early and recent business users 4. WHY AND HOW - SIGNPOSTS __ 4.2.3. Generate revenue and long-term brand-loyalty __ 4.3.1. Intensive users __ 4.4. Getting on board: a checklist A. SUGGESTED READINGS
1 TODAY __ 1.2.2. Consent __ 1.2.3. Design __ 1.4. Location, location, location : cloud and outsourcing __ 1.5. Your infrastructure is talking 2 TOMORROW __ 2.3. Internet of things: some privacy clouds __ 2.4.1. Do you know your revenue streams? Restructure!