__ PROLOGUE __ ACKNOWLEDGEMENTS & RATIONALE 1. INTRODUCTION __ 1.1. Social network basics (not just online!) __ 1.3. Why online social networks are different __ 1.3.1. pervasive computing __ 1.3.2. Intensive users __ 1.4. Of (online) ways and means __ 1.5. Willing or not, your business will be online 2. THE BUSINESS OF SOCIAL NETWORKING __ 2.3. A new framework __ 2.4. A practical approach __ 2.5. Keypoints 3. SOCIAL MARKETPLACE __ 3.3.1. Measures suggested by the major social networks 4. WHY AND HOW - SIGNPOSTS __ 4.3.1. Intensive users __ 4.3.2. Occasional users __ 4.4. Getting on board: a checklist __ 4.5.2. Brands needed 5. HISTORY AND FUTURE __ 5.2. Coming soon A. SUGGESTED READINGS
__ CONTENTS 1 TODAY __ 1.1. Why BYOD is relevant __ 1.2. Pervasive computing __ 1.4. A systemic perspective 2 TOMORROW __ 2.1 Coping with the future __ 2.3 Business architecture and “virtual” ICT systems __ 2.4 Internet of Things: a “blue sky” perspective
1 YESTERDAY AND TODAY __ 1.1. Business intelligence and the real world __ 1.2. Ends and means __ 1.5. Managing (i.e. “governance” of) Business Intelligence needs
1 TODAY __ 1.5. Your infrastructure is talking 2 TOMORROW __ 2.1. Coping with the future __ 2.2. Governance of your knowledge supply chain __ 2.4. A bag of (cultural, organizational, technological) tricks
__ FOREWORD AND WARNING 1 WHY #CONSENTDATA __ Of trends and facts __ Components and their stakeholders 2 YOUR VILLAGE IS A WORMHOLE __ From 1920s “propaganda” to mass-manipulation __ Data exchanges in a wormhole society 4 CONNECTING THE DOTS