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#BerlinDiaries / a personal journey through the new
nervous centre of Europe
v2.0 / ISBN:9781481854252 / Published 2012-12-13 on Amazon
__ PROLOGUE TO V2.0 __ PROLOGUE 2. GETTING AROUND BERLIN __ Berlin Infopack A. META-APPENDIXES 2.0 __ Evolving your content for your audience __ Keeping it alive
BFM2013 / Knowledge-based organizational change / ISBN:9781493581078 / Published 2013-10-26 on Amazon
4. BUSINESS CONTINUITY GOVERNANCE __ Perception and reality __ Dynamic Corporate Governance 5. BUSINESS PERSPECTIVE ON
E-GOVERNMENT __ E-government in perspective __ Defining e-government
__ CONTENTS 1. INTRODUCTION __ 1.1. Social network basics (not just online!) __ 1.2. Examples of marketing uses of previous social networks __ 1.3. Why online social networks are different __ 1.3.2. Intensive users __ 1.5. Willing or not, your business will be online 2. THE BUSINESS OF SOCIAL NETWORKING __ 2.3. A new framework 3. SOCIAL MARKETPLACE __ 3.1. Reaching the audience __ 3.1.3. Targeting social networkers __ 3.2. What are social network services for? __ 3.3. What's the audience of a social network? __ 3.3.1. Measures suggested by the major social networks __ 3.4. Early and recent business users 4. WHY AND HOW - SIGNPOSTS __ 4.1. Bottom-line reasons __ 4.2. Integration within your marketing strategies __ 4.3.1. Intensive users __ 4.3.2. Occasional users __ 4.4. Getting on board: a checklist 5. HISTORY AND FUTURE __ 5.1. Yesterday (in 2008) __ 5.2. Coming soon A. SUGGESTED READINGS
1 TODAY __ 1.4. Location, location, location : cloud and outsourcing 2 TOMORROW __ 2.3. Internet of things: some privacy clouds __ 2.4.1. Do you know your revenue streams? Restructure! __ 2.4.2. Converting personal data into revenue and its side-effects
1 WHY #CONSENTDATA __ Components and their stakeholders 2 YOUR VILLAGE IS A WORMHOLE __ From 1920s “propaganda” to mass-manipulation __ Data exchanges in a wormhole society 4 CONNECTING THE DOTS __ Individuals in a data-centric society __ Judge and be judged