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- #BerlinDiaries / a personal journey through the new
nervous centre of Europe
v2.0 / ISBN:9781481854252 / Published 2012-12-13 on Amazon
- 1. INTRODUCTION
__ Rome wasn't built in a day - Business Social Networking / part 1
cultural and historical perspective / ISBN:9781493747498 / Published 2013-11-18 on Amazon
- __ PROLOGUE
__ ACKNOWLEDGEMENTS & RATIONALE
__ CONTENTS
1. INTRODUCTION
__ 1.1. Social network basics (not just online!)
__ 1.2. Examples of marketing uses of previous social networks
__ 1.3.1. pervasive computing
__ 1.3.2. Intensive users
__ 1.3.3. Occasional users
__ 1.3.4. The new entertainment mix
__ 1.5. Willing or not, your business will be online
2. THE BUSINESS OF SOCIAL NETWORKING
__ 2.1. Communication channels
__ 2.2. Securing a technology
__ 2.3. A new framework
__ 2.4. A practical approach
__ 2.5. Keypoints
3. SOCIAL MARKETPLACE
__ 3.1. Reaching the audience
__ 3.1.1. Growth and retention rate
__ 3.2. What are social network services for?
__ 3.3.1. Measures suggested by the major social networks
4. WHY AND HOW - SIGNPOSTS
__ 4.2.1. Positioning your brand via sponsoring of worthy causes
__ 4.2.2. Crowdsourcing your R&D or advertisement
__ 4.3.2. Occasional users
__ 4.4. Getting on board: a checklist
__ 4.5.2. Brands needed
__ 4.5.3. Managing social networking activities
5. HISTORY AND FUTURE
__ 5.2. Coming soon
A. SUGGESTED READINGS - The business side of BYOD / cultural and organizational impacts / ISBN:9781494844264 / Published 2014-01-30 on Amazon
- __ A CAVEAT
2 TOMORROW
__ 2.4 Internet of Things: a “blue sky” perspective - #SynSpec - XXI Century Expert Team Building and Management / vol. 1 of Connecting the Dots / ISBN:9781499798074 / Published 2014-07-26 on Amazon
- __ FOREWORD AND WARNING
2 THINK BEFORE YOU DO
__ Blending Knowledge
3 AN ACTION PLAN
__ Get Used to a Free Knowledge Economy
__ Intellectual Property and Knowledge Seeding - #QuPlan - A Quantum of Planning / vol. 2 of Connecting the Dots / ISBN:9781508673422 / Published 2015-03-23 on Amazon
- 2. TOMORROW
__ 2.2. The social enabling effect of technologies - Ongoing - Certification / Episode 2015/5 / ISBN: / Published 2015-07-13 on Issuu
- Chapter 1 Method
__ The (Expected) Results
Chapter 2 Business Case
__ Action - Close, Transition, Thesaurize / Episode 2015/6 / ISBN: / Published 2018-06-15 on Issuu
- Chapter 3 Thinking
__ Dimensions - 25 years of lessons (and counting) on 'relevant data' / vol. 3 of Connecting the Dots / ISBN:9781496073594 / Published 2015-08-22 on Amazon
- __ A CAVEAT
2 TOMORROW
__ 2.1 Coping with the future
__ 2.5 Evolving your business intelligence infrastructure - The business side of GDPR / cultural and organizational impacts / ISBN:9781718910836 / Published 2018-06-03 on Amazon
- 2 TOMORROW
__ 2.3. Internet of things: some privacy clouds - Just another book on innovation (in Italy) / vol. 4 of Connecting the Dots / ISBN:9781723163937 / Published 2018-07-15 on Amazon
- 4 THE END OF THE BEGIN