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#BerlinDiaries / a personal journey through the new
nervous centre of Europe
v2.0 / ISBN:9781481854252 / Published 2012-12-13 on Amazon
2. GETTING AROUND BERLIN __ Walk the talk (and few thousands steps more) 3. A DAY IN TOWN __ Testing and common wisdom 4. PAST AND FUTURE WARS __ Turkey and NATO, or: pre-empting a proxy war 5. GAMES & THOUGHTS __ Games and gaming A. META-APPENDIXES 2.0 __ Evolving your content for your audience __ Keeping it alive
__ AFTERWORD AND PLANNING: WHY BERLIN
BFM2013 / Knowledge-based organizational change / ISBN:9781493581078 / Published 2013-10-26 on Amazon
4. BUSINESS CONTINUITY GOVERNANCE __ Managing expectations 5. BUSINESS PERSPECTIVE ON
E-GOVERNMENT __ Why e-government
__ PROLOGUE __ ACKNOWLEDGEMENTS & RATIONALE 1. INTRODUCTION __ 1.1. Social network basics (not just online!) __ 1.2. Examples of marketing uses of previous social networks __ 1.3. Why online social networks are different __ 1.3.1. pervasive computing __ 1.3.3. Occasional users __ 1.3.4. The new entertainment mix __ 1.4. Of (online) ways and means 2. THE BUSINESS OF SOCIAL NETWORKING __ 2.3. A new framework 3. SOCIAL MARKETPLACE __ 3.1. Reaching the audience __ 3.1.1. Growth and retention rate __ 3.2. What are social network services for? __ 3.3. What's the audience of a social network? __ 3.3.1. Measures suggested by the major social networks 4. WHY AND HOW - SIGNPOSTS __ 4.2. Integration within your marketing strategies __ 4.2.1. Positioning your brand via sponsoring of worthy causes __ 4.3.1. Intensive users __ 4.3.2. Occasional users __ 4.4. Getting on board: a checklist 5. HISTORY AND FUTURE __ 5.1. Yesterday (in 2008)
1 TODAY __ 1.4. A systemic perspective __ 1.5. Managing (i.e. “governance” of) the BYOD risk 2 TOMORROW __ 2.2 Impacts on the delivery of ICT services __ 2.3 Business architecture and “virtual” ICT systems
2 THINK BEFORE YOU DO __ Blending Knowledge 3 AN ACTION PLAN 4 EVOLVING MANAGEMENT, STEP-BY-STEP __ A. Identify Potential Synergies __ C. Resource Transition Planning
1. TODAY __ 1.2. Qualitative vs. quantitative planning __ 1.3. Planning and stakeholders __ 1.4. Planning and team building __ 1.6. A systemic perspective 2. TOMORROW __ 2.5. Corporate planning and swarming APPENDIX A. SOFTWARE CLASSES COMPARISON
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