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#BerlinDiaries / a personal journey through the new
nervous centre of Europe
v2.0 / ISBN:9781481854252 / Published 2012-12-13 on Amazon
__ PROLOGUE TO V2.0 1. INTRODUCTION __ La memoria di un criceto 2. GETTING AROUND BERLIN __ Berlin Infopack 6. SERENDIPITOUS WALKING __ Museums, games, parks, and... bicycles in Berlin 9. THE AFTERMATH __ Meanwhile... A. META-APPENDIXES 2.0 __ Creating an online and offline posting format __ Evolving your content for your audience __ Keeping it alive
BFM2013 / Knowledge-based organizational change / ISBN:9781493581078 / Published 2013-10-26 on Amazon
__ PROLOGUE __ ACKNOWLEDGEMENTS & RATIONALE __ CONTENTS 1. INTRODUCTION __ Positioning and defining the “format” __ E-marketing on a shoestring before Facebook 4. BUSINESS CONTINUITY GOVERNANCE __ Perception and reality 5. BUSINESS PERSPECTIVE ON
E-GOVERNMENT __ The hidden costs of e-government __ Business side-effects
__ PROLOGUE __ ACKNOWLEDGEMENTS & RATIONALE __ CONTENTS 1. INTRODUCTION __ 1.2. Examples of marketing uses of previous social networks __ 1.3. Why online social networks are different __ 1.3.4. The new entertainment mix __ 1.5. Willing or not, your business will be online 2. THE BUSINESS OF SOCIAL NETWORKING __ 2.1. Communication channels __ 2.2. Securing a technology 3. SOCIAL MARKETPLACE __ 3.1. Reaching the audience __ 3.1.3. Targeting social networkers __ 3.2. What are social network services for? 4. WHY AND HOW - SIGNPOSTS __ 4.1. Bottom-line reasons __ 4.2.2. Crowdsourcing your R&D or advertisement __ 4.2.3. Generate revenue and long-term brand-loyalty __ 4.3.2. Occasional users __ 4.4. Getting on board: a checklist __ 4.5.2. Brands needed 5. HISTORY AND FUTURE __ 5.2. Coming soon A. SUGGESTED READINGS
__ A CAVEAT 1 YESTERDAY AND TODAY __ 1.1. Business intelligence and the real world __ 1.3. “Data vs. knowledge” ownership __ 1.5. Managing (i.e. “governance” of) Business Intelligence needs
__ “CONNECTING THE DOTS” SERIES 1 WHY #CONSENTDATA __ Components and their stakeholders 2 YOUR VILLAGE IS A WORMHOLE __ From 1920s “propaganda” to mass-manipulation __ Data exchanges in a wormhole society 3 MOVING INTO A GDPR ERA __ A different concept of market