__ ACKNOWLEDGEMENTS & RATIONALE 1. INTRODUCTION __ 1.3.3. Occasional users __ 1.3.4. The new entertainment mix __ 1.5. Willing or not, your business will be online 3. SOCIAL MARKETPLACE __ 3.1. Reaching the audience __ 3.1.1. Growth and retention rate __ 3.1.2. Advertisement __ 3.2. What are social network services for? __ 3.3.1. Measures suggested by the major social networks 4. WHY AND HOW - SIGNPOSTS __ 4.1. Bottom-line reasons __ 4.4. Getting on board: a checklist __ 4.5.1. A 1bln USD click __ 4.5.2. Brands needed __ 4.5.3. Managing social networking activities 5. HISTORY AND FUTURE __ 5.2. Coming soon A. SUGGESTED READINGS
1 YESTERDAY AND TODAY __ 1.4. A systemic perspective 2 TOMORROW __ 2.1 Coping with the future __ 2.2 Externalization and its side-effects __ 2.3 Business intelligence “on demand” __ 2.4 Why the “Internet of Things” approach is relevant
1 WHY #CONSENTDATA __ Of trends and facts 2 YOUR VILLAGE IS A WORMHOLE __ From 1920s “propaganda” to mass-manipulation 3 MOVING INTO A GDPR ERA __ Need for a new trust infrastructure