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BFM2013 / Knowledge-based organizational change / ISBN:9781493581078 / Published 2013-10-26 on Amazon
1. INTRODUCTION __ Positioning and defining the “format” __ E-marketing on a shoestring before Facebook 2. IMPROVING THE USE AND CONTROL __ Introducing knowledge retention
1. INTRODUCTION __ 1.3. Why online social networks are different __ 1.3.1. pervasive computing __ 1.3.2. Intensive users __ 1.3.3. Occasional users __ 1.3.4. The new entertainment mix 2. THE BUSINESS OF SOCIAL NETWORKING __ 2.3. A new framework 4. WHY AND HOW - SIGNPOSTS __ 4.2.1. Positioning your brand via sponsoring of worthy causes __ 4.2.3. Generate revenue and long-term brand-loyalty __ 4.3.1. Intensive users A. SUGGESTED READINGS