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#BerlinDiaries / a personal journey through the new
nervous centre of Europe
v2.0 / ISBN:9781481854252 / Published 2012-12-13 on Amazon
__ PROLOGUE TO V2.0 1. INTRODUCTION __ La memoria di un criceto __ Rome wasn't built in a day 5. GAMES & THOUGHTS __ Games and gaming 7. A CHANGING TOWN __ The gentrification of East Berlin & packing A. META-APPENDIXES 2.0 __ Evolving your content for your audience
BFM2013 / Knowledge-based organizational change / ISBN:9781493581078 / Published 2013-10-26 on Amazon
__ PROLOGUE __ ACKNOWLEDGEMENTS & RATIONALE 1. INTRODUCTION __ 1.3. Why online social networks are different __ 1.4. Of (online) ways and means __ 1.5. Willing or not, your business will be online 2. THE BUSINESS OF SOCIAL NETWORKING __ 2.5. Keypoints 3. SOCIAL MARKETPLACE __ 3.1. Reaching the audience __ 3.1.1. Growth and retention rate __ 3.3.1. Measures suggested by the major social networks __ 3.4. Early and recent business users 4. WHY AND HOW - SIGNPOSTS __ 4.1. Bottom-line reasons __ 4.3.1. Intensive users __ 4.4. Getting on board: a checklist __ 4.5.1. A 1bln USD click __ 4.5.3. Managing social networking activities 5. HISTORY AND FUTURE __ 5.1. Yesterday (in 2008) __ 5.2. Coming soon A. SUGGESTED READINGS
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