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#BerlinDiaries / a personal journey through the new
nervous centre of Europe
v2.0 / ISBN:9781481854252 / Published 2012-12-13 on Amazon
5. GAMES & THOUGHTS __ Sometimes... 7. A CHANGING TOWN __ The gentrification of East Berlin & packing 8. CLOSING DOWN __ Memory, language and... apologies in Berlin
BFM2013 / Knowledge-based organizational change / ISBN:9781493581078 / Published 2013-10-26 on Amazon
2. IMPROVING THE USE AND CONTROL __ Introducing knowledge retention 4. BUSINESS CONTINUITY GOVERNANCE __ Dynamic Corporate Governance 5. BUSINESS PERSPECTIVE ON
E-GOVERNMENT __ Deploying e-government in your organization __ Conclusions
__ ACKNOWLEDGEMENTS & RATIONALE 1. INTRODUCTION __ 1.1. Social network basics (not just online!) __ 1.2. Examples of marketing uses of previous social networks __ 1.3. Why online social networks are different __ 1.3.2. Intensive users 3. SOCIAL MARKETPLACE __ 3.1.1. Growth and retention rate __ 3.1.3. Targeting social networkers 4. WHY AND HOW - SIGNPOSTS __ 4.2.1. Positioning your brand via sponsoring of worthy causes __ 4.2.3. Generate revenue and long-term brand-loyalty
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