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Published: Sunday, 26 June 2016 00:10
It looks as if some companies decided that, if you cannot beat them, you can join them and try to change them- interesting: a real Hamster approach.
Sony, that introduced the Playstation with a zone-limited DVD player to protect its movie business, is removing the copyright protection from its CDs.
But Deutsche Grammophone is doing something even better: publishing online 2500 albums, including 600 not available on CD, at 320 kbps, with a possibility to by the full album or a single track.
Yes, some famous groups are leaving their publishing companies and publishing directly online.
And yes, some critics are say that Radiohead got only 38% of their downloading visitors pay something, and as a little as 2 GBP (4 USD, 3 EUR)- but the cost to them was nothing, and probably any human online publisher would like to have one third of the downloader paying.
We are only worried about the usual human reaction: when marketing and motivation do not work, the lawyers are called in- and write contracts for the new artists that turn them into long-term employees.
We at UHF are not currently interested into publishing music, but if we were to, we would use a simpler approach.
It does make no sense if young aspiring artists waste their creative time on marketing and viral marketing, when they can create more.
Distribution in shops is expensive- but it is really needed? What about just using virtual delivery, and then printing locally- or selling online?
This would bring on-demand, just-in-time production and distribution also to the music production industry: anyway, their product is "virtual", not really physical.
And what about the current industry?
Well, famous artists have the money and experience- and their money can buy the experience they lack- to do themselves all the activities- from creation to distribution.
Instead, young artists need support- and it could certainly be cheaper if it were delivered by a publishing company with a long experience and, probably, able to do it in the most efficient way.