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You are here: Home > Suggested readings > Wirtz-Iacovone - Marketing dei servizi - ISBN 8871925130 - 3.5/5

Viewed 237 times | Published on 2018-05-02 12:49:32

References


Wirtz, Laura Iacovone, Christopher Lovelock Jochen
Marketing dei servizi. Casi di studio
BookID 106698429
ISBN 8871925130
(see LibraryThing.com card)
Description (from Amazon)---
My review: 3.5/5nominally a companion book to https://www.librarything.com/work/14926519/book/108251043, it is actually the better part of the book

as this is the Italian edition, it contains also local cases
Outline material: No outline material yet shared