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You are here: Home > Suggested readings > Margelli - Etico-munico - ISBN 8805070580 - 3.5/5

Viewed 274 times | Published on 2018-04-26 09:33:38

References


Margelli, Ezio
Etico-munico. Etica e marketing nella comunicazione delle ONG italiane
BookID 108617367
ISBN 8805070580
(see LibraryThing.com card)
Description (from Amazon)---
My review: 3.5/5A number-crunching study on NGO marketing, communication, fund-raising, campaigning and... ethics

Worth reading also elsewhere- and I can subscribe through experience to most of the suggested best practices and pitfalls to avoid
Outline material: No outline material yet shared