www.robertolofaro.com/CulturalWanderer
How do you increase the loyalty of your stakeholders? By creating a community of shared interests.
After investing on building the corporate identity of your company, it is now time to get your customers and suppliers involved into your company.
Building a community is not just a matter of producing smart looking web pages- it is an extension of your products and services.
But you must go beyond sheer visibility: your customers and suppliers must willing to connect with you and help you improve your products and services- it is not just a "like" on a social network.
You need to identify your target, and design the services available accordingly, to build a mutual interest, beyond your products and services.
This site used to be a commercial activity- it is now a "knowledgeshare": use it as you see fit, for business or private use, with no strings attached.
The knowledge shared through this website will be clearly listed as "experience" or "review": the former being articles or essays based on experience and observation-based analysis, the latter commentary on material published elsewhere, with the links to the original source (or an online bookstore, if not even the abstract of the material is accessible for free online).
Source of the "experience" side? Since 1990, experience on fostering the development of communities built around shared interests.
For more information or to suggest subjects to discuss or links to report, contact me on any of the social networks listed below.
© Copyright? not really- I would say more "right to copy and reuse as you wish, provided you link to the originator", on this site (send me info on your reuse on twitter, linkedin, facebook, Google+, or frype)