References

Wirtz, Laura Iacovone, Christopher Lovelock Jochen
Marketing dei servizi. Casi di studio
BookID 106698429
ISBN 8871925130
(see LibraryThing.com card)

Description (from Amazon)---
My review: 3.5/5nominally a companion book to https://www.librarything.com/work/14926519/book/108251043, it is actually the better part of the book

as this is the Italian edition, it contains also local cases
Outline material: No outline material yet shared