This book is based on two drafts/concepts (on social networking and marketing, and social networking and security) that I had registered with WGA in 2008, before giving a non-exclusive license to part of the material to contribute to a marketing book, and preparing to contribute to a book on networking (technology and methods; eventually my participation was scuttled), extensively revised and updated in 2013.

Focus: social media, communication, marketing, business, security, social change

If you buy the printed version, the Kindle edition (same content, reformatted for Kindle) is free.

This book can be read online for free on

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(book published on 2013-11-18)